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Meet the Team
Charlotte Hurst (Director)
Charlotte is the Managing Director of Farsight. This means that she oversees all of our work and the running of the business, working closely with the team to ensure the quality of our services remain first-rate.
Charlotte also takes on strategic level work with key clients, as well as coaching and mentoring our team.
Charlotte’s wide range of experience includes leading major projects and programmes across the not-for-profit, public and private sectors, particularly around transformation and innovation.
Pete Masters (Founder)
Pete set up Farsight in 2010 after 10 years consultancy work across the public and private sector. Originally trained as a lawyer, he quickly recognised that he found it more exciting to help organisations solve problems with their business, information and technology.
That meant project delivery (Pete is a published author on the use of Project Management Software), business and technical analysis (including leading the largest cross-departmental technology service in the UK government), policy (including drafting measures and taking things through parliament) – and any thing else needed to make things run smoothly. He’s been doing the same thing ever since and it never gets old.
Zahra Zafarani (Director)
Director of Service Delivery
Zahra is a business psychologist with 10+ years of experience specialising in coaching, developing and transforming people, teams, and organisations.
With a focus on quality and client delivery Zahra ensures we deliver excellent outputs and outcomes in each piece of work. She works closely with clients to understand their needs and builds strong, high-performing client-facing teams equipped to do a great job and make a real difference.
As Director of Service Delivery, Zahra joins Pete and Charlotte as a member of the Strategy Board and the Board of Directors.
Rebecca is a qualified Chartered Global Management Accountant, she has 25 years of experience working in Finance and brings with her a depth of knowledge gained in many different industries, including over 10 years in a small Consultancy firm where she was a Partner. As a part of the Senior Management Team, Rebecca works at a strategic level to support the implementing of new processes, procedures and finance systems, as well as overseeing the day-to-day finance function.
Head of Service Delivery
Jonathan joined Farsight from a technology company where he was Portfolio Lead and Head of Project Management. He has worked extensively in the Public sector (MoJ, Home Office, HMPPS, HMRC, DWP, Supreme Court, Met Police) and Private sector in Digital/IT transformation. He has an MBA from Cranfield University. Jonathan is a certified coach with the International Coaching Federation. He coaches on cross-government talent programmes and provides mentoring to sports clubs that work with disadvantaged children.
People Operations Manager
Ben joined Farsight with 9 years’ experience across recruitment, learning and development and HR management. His background is working in small to medium sized companies and supporting them in their growth and the development of their people. Ben drives Farsight’s recruitment to ensure we continue to identify the strongest, most talented candidates. Ben is also heavily involved in the development of Farsight’s Skills Academy to provide the business with the skills and knowledge needed to meet the needs of the clients.
Talent Attraction Manager
James is our Talent Acquisition Manager, joining Farsight with 15 years’ experience of recruiting talent into many exciting & innovative organisations across a range of sectors. Passionate about creating an exceptional candidate experience, James enjoys working with professionals from a variety of different backgrounds & cultures to help make a positive impact. He graduated from Cardiff University with an LLB in Law and completed a Postgraduate Diploma in Legal Practice.
Amelia has moved to the UK from South Africa. She has a wide range of experience as a dedicated and trustworthy Executive Assistant, working in the Information and Technology industry for over 13 years. Amelia provides first class skills involving production of documents, secure document tracking and filling as well as office management. She is a highly professional individual dedicated to maintaining high quality services to Clients and the team.
Valeriya has a wide range of experience as a HR Administrator and has worked on various projects for clients over the years. Valeriya is currently completing a CIPD Diploma in HR Management. Valeriya believes that if a company puts its employees first, it empowers them to put clients first. One of her main strengths is to build great relationships and cultures within teams, and she continues to do this at Farsight and in turn empower our team to continue to put clients first.
Collette joined Farsight as an Assistant Management Accountant. She has been working in accounting for a number of years and she is completing her qualification as a Chartered Management Accountant. Collette has enjoyed different experiences like maintaining rebate contracts, managing Bills of Exchange and intercompany reconciliations. In her previous role, Collette worked with colleagues from different departments; supporting and facilitating all aspects of their finance-related needs and queries.
With a business focused degree and a strong financial background, Aisha has experience in various different industries, such as education, manufacturing and travel industry. This has gained valuable knowledge and understanding of how day to day procedure works. With the knowledge and experience of of working within finance, Aisha will be a valuable asset to the team. She has a passion for discovering new ways to do tasks and uses her skills to support the management team.
Jo brings over 20 years experience in digital service design as a freelance content design consultant and user experience (UX) writer.
Her strength is being able to break down complex processes to create simple, user centred digital services.
With a background in the arts, Jo has used her creativity on agile teams building services for clients including the Government Digital Service, Department for Education the Home Office and Her Majesty’s Prison and Probation Service.
Andrew is a user-centred analyst and designer who has spent several years developing strategy and designing services in the not-for-profit and public sector organisations.
With particular expertise in the health and education sectors Andrew works with our clients to understand wicked problems and translate them into creative solutions.
Andrew also has 10+ years of experience in coaching and works alongside our People team to ensure everyone at Farsight is supported to grow and develop as expert practitioners.
Senior User Research / Senior User Centred Designer
Gemma is a user-centred researcher and designer with a degree in Design Ergonomics.
She joined Farsight with a wealth of experience as a Human Factors Researcher and Designer within the rail sector, which she now uses across a range of digital teams working to improve the experience of end users.
She has a strong focus on users’ journeys through products and services, and brings research and analysis skills together with careful planning to produce accurate insights that inform creativity and innovation from a user’s perspective.
James combined an Economics degree with a passion for music tech at Loughborough University.
He has experience in designing and implementing process improvements in a diverse set of industries, from the digitalisation of the rail network, to gold-mining, and marketing in creative industries.
James is used to adapting quickly to new environments, using an enquiring mind to think through complex problems logically and creatively.
Joe spent his time after graduating from Loughborough University in the nuclear defence and pharmaceutical industries, while also managing to pick up experience rehabilitating injured. Joe drives key digital projects forward using his analysis, problem solving and facilitation skills. His confidence as a Senior Consultant and Delivery Manager, combined with his ability to adapt quickly to a changing landscape, sets him up well to make a real difference to each organisation he works with.
Matt has a strong analytical background having studied Biological Sciences and Veterinary Medicine at Cardiff and Cambridge University. Matt channels the rigour of his academic background to produce thorough analysis that helps people see things differently.
He is currently working within government departments adopting agile methodology to drive digital and business transformation. Matt uses a range of techniques and methodologies to deliver real value and transform the way things are done, including service mapping, business and performance analysis, cost modelling, and user analysis.
After graduating from Exeter University in History and Politics, Mike went on to complete a postgraduate degree in International Security and Development at Kings College London. Mike has an inquisitive and enquiring mind which he applies to solving complex problems, creating innovative solutions, and helping people to see things differently. He applies this mindset along with skills in business analysis, data modelling and facilitation when working with agile delivery teams in government, and with technology suppliers across the private sector.
Steven joined Farsight in 2015 after completing his Masters in Physics from the University of Oxford. Steven brings deep technical understanding and experience to bear on a complex problems, drawing on wide-ranging experience on digital delivery projects across both public and private sector. He enjoys helping organisations and teams to get on top of their data, ask the right questions of it and then use it to drive tangible change. Steven has a particular focus at Farsight on developing our Performance Analysis offering.
Tom joined Farsight from a consumer organisation, where he led the product team, and worked with the company’s executives and board on strategy and fund raising in response to the pandemic. At Farsight, Tom works as a Product Manager, leading teams through all stages of the product lifecycle and onto Live Service. Tom builds relationships quickly and uses varied product management techniques to empower teams and to enable stakeholders to see things differently.
Chloe joined Farsight from a Masters in History at the University of Cambridge, where she completed her research through the Joint Centre for History and Economics. In her investigation into issues of gender and race, Chloe furthered her ability to evaluate and synthesise diverse sources in answer to complex questions. Prior to crossing the Atlantic, Chloe worked as a curriculum designer for a leading EdTech company. Whilst collaborating across multiple teams, Chloe honed a user-centred, results-oriented approach. Chloe now marries her passion for rigorous research with a sensitivity to user needs. Chloe enjoys bringing projects to fruition in diverse groups.
User Researcher Consultant
Anastasia graduated from Central Saint Martins with a degree in Product Design. She has since been applying her research and analytical skills to uncovering the real needs, attitudes and frustrations of users and providing her clients with insights and confidence in the opportunity areas her research revealed. Ana’s past projects included working with some of the biggest industry players in the consumer goods and snacking industry as well as the national education space.
User Research Consultant
Ben graduated with a Music degree from the University of Oxford. Since then, Ben has honed his skills as a User Researcher with a conversion rate optimisation company working across a variety of sectors, and with one of the UK’s biggest telecoms. Ben uses a variety of user research methodologies to uncover users’ needs and attitudes, and works hard to ensure the voice of the user is always taken into account. Pragmatic and team-focussed, Ben is always keen to tackle new problems and help create long-lasting, impactful change through user research insights.
User Research Consultant
Luke pursued his passion for usability and sustainability through a degree in Product Design from Loughborough University. He joined Farsight as a User Researcher where he brings his experience within the social care and bio-tech spaces delivering strengths in empathy and design thinking. Having previously worked in a start-up as a Product Designer, Luke is passionate about using his inquisitive and analytical mindset to champion user-centred, impactful, and inclusive innovation.
User Researcher and UX Design Consultant
With experience and expertise across discovery, alpha and beta and a passion for delivering great user experiences, Rae brings skill in user research and design to play a key role in understanding the user’s voice and exploring how design could help progress solutions in a user-friendly way.
From the department of education to the ministry of justice and private sector housing, Rae has a strong track record of providing insights and adapting to each environment, working as part of a multi-disciplinary team to design, test and deliver user-centric services and products
Brandon graduated with a Masters degree in Computer Science from the University of Warwick, having previously finished his bachelors in Mathematics. During this time he accrued a sharp acumen and established strong analytical abilities which he employs to deliver his work.
Since graduating with a degree in Psychology, for a number of years, Emily worked in a large social research agency. She has also worked for public sector clients across a range of policy areas with the main focus on education projects and research supporting children and young people. Emily managed various projects with DfE which includes gaining a better understanding of the impact of the pandemic on pupils’ learning and how schools are planning their recovery strategy.
Emily joined Farsight after three years in a software delivery role, leading development teams to design and build case management solutions across varied sectors from health to hospitality. She has experience working in multidisciplinary teams with complex technical challenges. Prior to this Emily graduated from the University of Cambridge with a Natural Sciences degree, and in the process becoming a contributing author on a published scientific paper.
Since joining Farsight she has combined enthusiasm for learning and solving complex problems with a strong product and delivery mindset on government digital projects and is determined to make a real impact with every project she works on.
Jon has a Masters degree in Physics from the University of Cambridge, with interests in statistics, data analysis and complex modelling. He has worked as a Business Analyst across private and public sector clients, applying his strong analytical mindset alongside skills in facilitation, data analysis and system modelling to develop services focused on user needs.
Kam graduated from the University of Bristol with a degree in Economics, where she spent her penultimate year studying in France. Passionate about continuous improvement, she spent time working as a Graduate Management Consultant within the Education, Health and Social Care sector, where she assisted with national government programme delivery and improvement. At Farsight, Kam enjoys working on implementing public sector reforms and providing rigorous analysis for government digital teams.
Liora graduated with a Neuroscience degree from the University of Oxford. Liora joined Farsight with experience as an analyst working on using behavioural insights to underpin strategy, conducting market research, and deep data analysis. Prior to that, she gained experience in sustainable healthcare transformation at a third sector organisation offering consultancy to the NHS. Liora is passionate about how technology can be used to solve problems and the importance of centring users in design.
Milan graduated from the University of Birmingham with a Mathematics and Business Management degree after which he worked as a pricing analyst in the retail sector. Milan has experience at the Aerospace sector working as a business, data and performance analyst. At Farsight Milan has worked with the Department for Education where he helped create a data warehouse and produce automated analytics dashboards to help improve the data insights.
After graduating from Durham University with a Masters degree in Engineering, Nick gained experience within the transportation engineering sector, where he worked across multiple design teams in both project management and technical capacity. Nick has recently returned from Canada after spending five years living in British Columbia. He resided in Whistler for two years, during which time he also trained for and competed in Ironman Canada, before moving to Vancouver, where he worked within Public Healthcare as a Project Analyst.
Nicola graduated with a joint honours degree in Philosophy and Psychology from the University of Leeds where she developed her critical thinking and analytics skills. She joined Farsight following two years in the research industry, working across a wide range of sectors to help her clients deliver customer experiences that lead to sustainable growth. Since joining Farsight Nicola has worked within government digital teams, synthesizing complex information and analysis to provide structure to ambiguous problems and deliver public sector reforms through innovative digital solutions.
Shahad joined Farsight with a BSc.Hons in Biomedical science, where he conducted analysis in cancer therapy. Prior to joining Farsight, Shahad worked as a technology analyst in the defence industry delivering projects into the Navy and Army, gaining exposure to a variety of technology stacks and supporting in solving complex problems. Shahad enjoys the development of client-focused solutions whilst exploring a variety of technologies
Olivia joined Farsight with four years of experience within the market research and analytics industry where she developed her critical thinking and analytics skills. She has experience working across a wide range of sectors including finance, marketing, and the public sector.
Olivia’s past projects have included working with the Cayman Islands government to develop their international offering to working with the London School of Economics to uncover factors related to voting retention among first-time voters.
Ben graduated from the University of Bath with a Masters in Mechanical Engineering. He joined Farsight following two years leading development teams based in the UK and India, focusing on driving digital transformation and process automation; in this role he helped clients meet key GDPR requirements, delivering data management projects for companies across a broad spectrum of industries, from occupational health to financial services. Ben brings his experience and an analytical, problem-solving mindset to his role at Farsight, supporting the delivery of projects across Government departments.
Conor is currently a graduate student in biomedical sciences from The University of Warwick. Since joining ith Farsight, working in a variety of teams and excelling in an agile environment. Conor enjoys stressful and strategic situations and has experience working in the Ministry of Justice, engaging with different levels of stakeholders. The academic rigour of his degree provides him with a strong analytical grounding, enabling him to produce quantitative solutions to solve complex analytical problems as a business analyst for Farsight.
Hebe graduated from Durham University with a degree in Economics, where she developed a passion for applying Economic Theory and Data Analytics to complex policy questions. She subsequently worked for a boutique consultancy, specialising in Public Sector Procurement and Digital Transformation. Alongside this she has worked for various leading Economic consultancies as well as the Department of Energy. From her broad range of experience with public sector clients, Hebe enjoys deploying logical and innovative thinking to inform policy and service design and tackle challenging problems.
Namita joined Farsight after having worked on a range of change, strategy and business transformation projects and roles in the civil service and the BBC.
Prior to that, she worked in management consulting after having done a masters in Human Resource Management at LSE and undergraduate studies at the University of Cambridge.
Namita likes to take a keen focus on the benefits and people aspects of all projects, ensuring change and transformation are managed sustainably.
Jeffrey joined Farsight from a leading financial services provider, initially as a graduate trainee and progressing to a performance analyst, responsible for the reporting of individual and departmental KPIs in order to ensure the efficiency of human resources and managing stakeholder relationships from other departments. Prior to this, Jeffrey worked for two financial institutions within their complaint teams, after completing a degree in Economics, Finance and Banking from the University of Portsmouth. Jeffrey brings his passion for data, ability to see the bigger picture, technical and commercial acumen to help organisations to get the most out of their data.
Will graduated with a Masters in Mathematics from the University of East Anglia, continuing his passion for problem-solving and analysis. Will joined Farsight with two years of experience working within a well-known fast growing business where he was responsible for setting KPI, SLA, dashboards and data visualisation creation. He was also responsible for maintaining the operations of the fastest-growing freight business in Europe. With a user-centric work ethic, Will is currently providing insight and analysis within the Education sector.
After graduating from the University of Bristol with a degree in Experimental Psychology, Tess gained experience in a large research agency, where she managed research and evaluation projects for both public and private sector clients. Tess has worked across a range of policy areas with a primary focus on employment, welfare, and skills. She has led and delivered various projects with DWP including research into how DWP can further support the long-term unemployed back into the labour market. Tess brings a wide range of quantitative and qualitative research abilities to help clients find solutions to complex analytical problems.
Benedict graduated from the University of Cambridge with a degree in Linguistics, the science of human language, focussing on deep learning methods for natural language processing. He brings a wide range of quantitative and analytical abilities to help organisations deliver data-driven, lasting change.
Matthew joined Farsight as a graduate with a Philosophy, Politics, and Economics degree from the University of Warwick having enjoyed the opportunity to further develop his quantitative and qualitative analytical skills. During this time, he also gained experience in the public sector through an Economic Development internship, spending his holidays introducing more data analysis to his local council. Since joining Farsight, Matthew has enjoyed working in the Ministry of Justice. By marrying his analytical skills with a conscientious, innovative approach he helps solve complex problems and adds value as a business analyst.
Noemi graduated with a Master of Public Administration with a specialism in poverty and inequality from the London School of Economics. At LSE she focused on quantitative policy analysis and using behavioural economics for policy design. Before moving to the UK, Noemi worked as a strategy, transformation and change management consultant for several US defence and security clients in DC. Noemi is passionate about using quantitative and qualitative analysis to understand wicked problems, improve services, and deliver social impact.
Rory graduated from the University of Southampton with a degree in Modern History and Politics and went on to complete a Masters in International Relations at Queen Mary University. Following his education, he spent two years working for a public sector governance consultancy specialising in reviewing and developing strategies, boards and governance mechanisms. Rory brings his experience in project management, research and analytics to tackle strategically complex problems.
Pavilion studied Computer Science at Coventry University and started his software development career at the beginning of 2018 with a number of well known organisations. He has a strong technical background, an appreciation for great design and a passion for good software development. Pavilion has gained experience in many facets of software development with skills in Web design, UI/UX design, Embedded software development, and GIS software.
Fancy a new challenge?
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Our current vacancies and the things we’re looking for are set out on the Join Us page.
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