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Meet the Team

Charlotte Hurst (Director)

Managing Director

Charlotte is head of consultancy services at Farsight.  This means that she oversees all of our consultancy work and works closely with the team to ensure the quality of our services remain first rate.

Charlotte also takes on strategic level work with key clients and leads larger projects, as well as coaching and mentoring our team.

Charlotte’s wide range of experience includes leading major projects and programmes across the non-for-profit, public and private sectors, particularly around transformation and innovation.

Pete Masters (Founder)


Pete set up Farsight in 2010 after 10 years consultancy work across the public and private sector. Originally trained as a lawyer, he quickly recognised that he found it more exciting to help organisations solve problems with their business, information and technology.

That meant project delivery (Pete is a published author on the use of Project Management Software), business and technical analysis (including leading the largest cross-departmental technology service in the UK government), policy (including drafting measures and taking things through parliament) – and any thing else needed to make things run smoothly.  He’s been doing the same thing ever since and it never gets old.

Zahra Zafarani

Principal Consultant and Head of Culture & Wellbeing

Zahra is a business psychologist with over 8 years experience specialising in coaching, developing and transforming people, teams, and organisations.

With her background and interest in learning, coaching and empowering others Zahra leads on projects that combine organisational design, people transformation, business analysis, and user research.

Zahra is at her happiest when she can empower people to discover their potential – she puts this passion to great use as Farsight’s Head of Culture and Wellbeing, working with the rest of the Leadership to define and deliver our Wellbeing Strategy.

Phung Tang

Finance Manager

Phung has joined the Finance team at Farsight as Finance Manager to work on a variety of projects such as VAT reporting, tracking contract draw-down and budgeting, as well as being responsible for overseeing the day-to-day financial operations of the business.  He is an ACCA qualified accountant with eight years’ experience in professional services, and joins us from Katz Partners LLP, a Family Law firm specialising in high net worth and complex cases.

Phung is an avid gamer since he was first introduced to the SNES console, and a loyal Federer fan.  His name means “warrior’s spear” in Chinese.

Thomas Mitchell

People Manager

Having graduated with an undergraduate degree in Law and postgraduate degree Human Resource Management, Thomas joins Farsight with over five years’ experience in People Operations, with a range of experience across multiple sectors including; legal, film, research and design consultancy.

Bringing extensive experience working with small to medium sized organisations to grow and develop employee-centred People Operations Teams, Thomas oversees the employee experience and life-cycle at Farsight and works closely with the rest of the Leadership Team to define and deliver on our People and Business Strategy.

Ben Emmett

Talent Acquisition & Development Coordinator

Ben joined Farsight with 9 years’ experience across recruitment, learning and development and HR management. His background is working in small to medium sized companies and supporting them in their growth and the development of their people.

Ben drives Farsight’s recruitment to ensure we continue to identify the strongest, most talented people to work for Farsight. Ben will also be heavily involved in the development of Farsight’s Skills Academy to provide the business with the skills and knowledge needed to meet the needs of our clients.

Alice Crickmay-King

Office Manager

Alice provides strong experience in Office Management, most recently with a London-based, international events company, as well as extensive experience in recruitment in her homeland, Australia.

Alice supports the team across many areas, including organising team and client meetings and ensuring the office is running as smoothly as possible to enable everyone to get on with their day and their job with a smile!

Marina Davies

Executive Assistant

Marina is Executive Assistant to Charlotte Hurst, Managing Director at Farsight. Having previously worked for a Local Authority Marina brings with her extensive experience of providing high level support at a Director level across various service areas including Education, Housing, Adult Social Care and Legal services.

Marina works closely with Charlotte, providing Executive support on everyday projects as well as longer term initiatives.

Natasha Porter

Principal Consultant

Natasha is an established management consultant with over eight years’ experience in consultancy and international development. She is passionate about improving the public sector and has extensive experience across education, health, social care and housing. A strategic thinker, she combines project planning with business acumen to drive effective service design and operational efficiencies. She is at her happiest supporting public sector clients to solve complex problems with innovative solutions which support service transformation.

Within Farsight, Natasha can be found working with government departments to co-design digital solutions which get to the heart of users’ needs. Outside of the office, she loves the outdoors and can be found hiking, running, kayaking and adventuring.

Steven Legg

Senior Consultant

Steven joined in 2015.  He enjoys helping organisations and teams get on top of their data, ask the right questions of it and then use it to drive tangible change. He has a particular focus at Farsight on developing our performance analysis offering.

Steven brings deep technical understanding and experience to bear on complex problems, drawing on wide-ranging business analyst experience on digital delivery projects across both public and private sectors.

Steven has a Masters in Physics from the University of Oxford.

Mike Emery

Senior Consultant

After graduating from Exeter University in History and Politics Mike went on to complete a postgraduate degree in International Security and Development at Kings College London.

Mike has an inquisitive and enquiring mind which he applies to solving complex problems, creating innovative solutions, and helping people to see things differently.

He applies this mindset along with skills in business analysis, data modelling and facilitation when working with agile delivery teams in government, and with technology suppliers across the private sector.

Rebecca Noble

Senior Consultant

Rebecca joined Farsight from the civil service, where she worked as a policy adviser with a range of project management and research responsibilities. She holds a PhD from the University of Warwick and a History degree from the University of Oxford.

She is confident helping a team engage with a diverse range of project stakeholders and understanding the ‘big picture’ of policies and strategies while anchoring it in the details of her analysis. She brings this expertise to bear in the roles she takes on as a Business Analyst.

Outside work, Rebecca is also a trustee for a mental health charity in Coventry.

James Asamoah

Senior Consultant

James combined an Economics degree with a passion for music tech at Loughborough University.

He has experience in designing and implementing process improvements in a diverse set of industries, from the digitalisation of the rail network, to gold-mining, and marketing in creative industries.

James is used to adapting quickly to new environments, using an enquiring mind to think through complex problems logically and creatively.

David Swordy

Senior Consultant

David joined us at Farsight following two years in the research industry, where he developed his analytical and project management skills. He has a Master’s degree in Social Policy & Research from University College, London, with interests including statistics and the philosophy of education.

He now works as a Business Analyst in government digital teams, supporting the development of new and better services from the ground up. He is comfortable working across the public, private and not-for-profit sectors.

David brings together user research and service modelling to help projects’ stakeholders work through complex issues, take informed decisions and effect lasting change.

Matt Wyman

Senior Consultant

Matt has a strong analytical background having studied Biological Sciences and Veterinary Medicine at Cardiff and Cambridge University. Matt channels the rigour of his academic background to produce thorough analysis that helps people see things differently.

He is currently working within government departments adopting agile methodology to drive digital and business transformation. Matt uses a range of techniques and methodologies to deliver real value and transform the way things are done, including service mapping, business and performance analysis, cost modelling, and user analysis.

Gemma Say

Senior User Research / Senior User Centred Designer

Gemma is a user-centred researcher and designer with a degree in Design Ergonomics.

She joined Farsight with a wealth of experience as a Human Factors Researcher and Designer within the rail sector, which she now uses across a range of digital teams working to improve the experience of end users.

She has a strong focus on users’ journeys through products and services, and brings research and analysis skills together with careful planning to produce accurate insights that inform creativity and innovation from a user’s perspective.

Chloe Bash


Chloe joins Farsight from a master’s in history at the University of Cambridge, where she completed her research through the Joint Centre for History and Economics. In her investigation into issues of gender and race, Chloe furthered her ability to evaluate and synthesise diverse sources in answer to complex questions.

Prior to crossing the Atlantic, Chloe worked as a curriculum designer for a leading edtech company. Whilst collaborating across multiple teams, Chloe honed a user-centred, results-oriented approach.

Chloe now marries her passion for rigorous research with a sensitivity to user needs. Chloe enjoys bringing projects to fruition in diverse groups. 

Joe Crawford


Joe spent his time after graduating from Loughborough University in the nuclear defence and pharmaceutical industries, while also managing to pick up experience rehabilitating injured athletes as a qualified sports masseur.

He now spends his time driving key digital projects forward using his analysis, problem solving and facilitation skills.

His confidence as a Business Analyst and Delivery Manager, combined with his ability to adapt quickly to a changing landscape, sets him up well to make a real difference to each organisation he works with.

Andrew Dickinson


Andrew joined Farsight following several years in the charity sector, where he spent most of his time building rehabilitation programmes for the NHS. He developed a new model for supporting and rehabilitating family members after someone suffers a traumatic spinal injury, including introducing and delivering psycho-social counselling, mentoring 150 families, trialing rehab models with hospitals and reshaping the internal organisation to support the new service.

Andrew now uses his experience in user-centred design and service development in his role as a Business Analyst. He thrives in complex situations and enjoys connecting with others to come up with creative solutions.

Mark Kenny


Mark graduated from Warwick University with a first-class degree in History and Politics. As part of his degree, Mark spent a year down under on an academic exchange in Melbourne, Australia.

Mark has extensive consultancy experience within the public health sector and cut his teeth working for a London based e-Learning start up before he joined Farsight.  Since then he has been working on large digital projects in the probation and housing sectors.

He has a proven track record of successful digital analysis and delivery management which stems from his strong communication skills and relentless desire to innovate.

Conor Lyster


Having graduated from the University of Oxford with a degree in Biochemistry, Conor worked at an educational summer school before starting as an Analyst at an agency consulting top-tier sports clubs and federations, working across numerous commercial revenue streams.

Conor joins with experience using a range of analytical techniques, from building dashboards in Excel and Tableau to mapping out user journeys, delivering market analysis and advising digital marketing campaigns.

Alice Muller


Alice studied Politics and International Relations in France and moved to the UK to study a Master’s in Gender and International Development at the London School of Economics. She has also spent time living in Australia, South Korea and Morocco. Her experience of different environments shapes her approach to complex problems and helps her to adapt to changing situations.

After completing her Master’s, she spent time working in a consultancy specialising in change management. She particularly enjoys facilitating the people aspect of technology-led transformation and working in cross-functional teams. She brings her analytical, open-minded perspective to each project to ensure she adds real value to her teams.

Alex Piggins


Alex has a wealth of experience in digital transformation across both the public and private sector. He joins us having run an education tech startup where he developed an immersive digital tutoring product that has been successful both in the UK and international market. Here he gained extensive experience working with emerging technology, to provide digital solutions to complex user problems.

Alex brings his strong project delivery management skills and a unique knowledge of modernising public services to help serve our clients. Following studying Politics at the University of Exeter he started his career working in the House of Commons providing research and analytical insight into how technology should reshape the future of British industry.

Rachel Welch


Rachel graduated from Central Saint Martins with a degree in Product Design.

She has experience across a number of areas. Before joining Farsight Rachel was working as junior Product Manager on an investment app, with responsibility for UI, UX design and overseeing the user-focused testing.

Rachel is now enjoying using her inquisitive and creative mind to design innovative user focussed solutions and services. She balances a strong focus on getting the details right, understanding the bigger picture and cleverly brings together design thinking, research and the users perspective.

Mike Wrathall


Having graduated with a degree in Economics and Management from the University of Oxford, Mike spent a year in Australia working on private-public partnerships with the New South Wales government.

Based in Sydney, Mike worked on the modernisation of TAFE NSW, a key higher education provider in the state, before taking a role on the innovate Sydney Metro Northwest, Australia’s largest ever public infrastructure project and first driverless passenger train network.

With experience in digital marketing, project planning and project delivery, Mike brings a range of skills to the challenge of delivering lasting value to organisations.

Anastasia Sokolov

User Researcher

Anastasia graduated from Central Saint Martins with a degree in Product Design. She has since been applying her research and analytical skills to uncovering the real needs, attitudes and frustrations of users and providing her clients with insights and confidence in the opportunity areas her research revealed.

Ana’s past projects included working with some of the biggest industry players in the consumer goods and snacking industry as well as the national education space.

When Ana isn’t busy interviewing users she spends her time watching people in the streets, roaming art exhibitions and painting.

Jon Eddyshaw


Jon honed his analytical skills studying a Master’s in Physics at the University of Cambridge. While at university, he also developed a passion for musical and improvised theatre.

During his degree, he worked as a content developer for an e-Learning start-up, refining an ability to sort through vast arrays of complex information and boil them down to the core concepts.

After joining Farsight, Jon has utilised his strong skillset working with both private companies and Government service delivery teams to deliver high quality, user focused end products.

Matt Le Maitre


Matt developed his problem-solving skills during his Physics degree at the University of Cambridge, and later expanded his computational and data skills during his Master’s degree in Computer Science.

Matt is a keen runner and, when it is too rainy to run, indoor climbing becomes his pastime of choice.

Alongside his degree, Matt ran a science outreach society, organising over 20 events including a seven-week long summer tour, and presenting public lectures on Cryptography and Spaceflight.

Matt has experience working within a small start-up, within academia, and within a large stockbroking firm.

Ben Mitchell


Ben graduated from the University of Bath with a Master’s in Mechanical Engineering, including a placement year helping to “Keep London Moving” with Transport for London.

He joined Farsight following two years leading development teams based in the UK and India, focusing on driving digital transformation and process automation; in this role he helped clients meet key GDPR requirements, delivering data management projects for companies across a broad spectrum of industries, from occupational health to financial services.

Ben is excited to bring his experience, and an analytical, problem-solving mindset, to his role as a business analyst at Farsight, supporting the delivery of projects across Government departments.

Brandon Chan


Brandon graduated his master’s degree in Computer Science from the University of Warwick, having previously finished his bachelors in Mathematics. During this time he accrued a sharp acumen and established strong analytical abilities which he employs to deliver his work.

Aside from working, Brandon enjoys all things tech and is a keen swimmer having captained his university team.

Brandon has a love for tea, coming from the home of Yorkshire tea, and considers himself somewhat of a semi professional biscuit dunker.

Olivia Playle


Olivia joined Farsight with four years of experience within the market research and analytics industry where she developed her critical thinking and analytics skills.  She has experience working across a wide range of sectors including finance, marketing, and the public sector.

Olivia’s past projects have included working with the Cayman Islands government to develop their international offering to working with the London School of Economics to uncover factors related to voting retention among first-time voters.

Conor Beaupres


Conor is currently a new graduate student in biomedical sciences from The University of Warwick. He has one year’s
intern experience with Farsight, working in a variety of teams and excelling in an agile environment.  Conor enjoys stressful and
strategic situations and has experience working in the Ministry of Justice, engaging with different levels of stakeholders. The academic rigour of his degree provides him with a  strong analytical grounding, enabling him to produce quantitative solutions to solve complex analytical problems as a business analyst for Farsight.

Aside from work, Conor is a keen footballer having represented his University for three years… and he’s an Arsenal fan!

Liora Michlin


Liora graduated with a Neuroscience degree from the University of Oxford and her interest in understanding people’s behaviour has stayed with her since.
Liora joined Farsight with experience as an analyst working on using behavioural insights to underpin strategy, conducting market research, and deep data analysis. Prior to that, she gained experience in sustainable healthcare transformation at a third sector organisation offering consultancy to the NHS.

Liora is passionate about how technology can be used to solve problems and the importance of centring users in design.

Outside of work Liora spends most of her time baking, drinking coffee and finding pockets of nature to explore.

Emily Prudence


Emily joined Farsight with three years’ experience in software delivery, leading development teams to design and build case management solutions across varied sectors from health to hospitality.  She has experience solving a wide range of problems, including working with complex technical challenges.  Prior to this Emily graduated from the University of Cambridge with a Natural Sciences degree, completing a research project on asthma and in the process becoming a contributing author on a published scientific paper.  She brings a strong analytical and delivery focused mindset to the role and is enthusiastic about making a real impact with every project she works on.

Nicola Page


Nicola graduated with a joint honours degree in Philosophy and Psychology from the University of Leeds where she developed her critical thinking and analytics skills.  She joined Farsight with two years’ experience within the market research industry, designing impactful research across a wide range of sectors to help clients better understand their customers and create a successful business strategy.

Nicola enjoys getting stuck into complex challenges and is eager to develop innovative digital solutions which place user needs at the centre.

Outside of work Nicola likes to stay active practicing yoga in her living room and going hiking with friends.

Hebe Kurzeja


Kam Sandhu


Kam graduated from the University of Bristol with a degree in Economics, where she spent her penultimate year studying in Toulouse.  She enjoyed the problem-solving aspect of her degree and put this into practice during her internships.  Passionate about continuous improvement, she spent a year working as a Graduate Management Consultant within the Education, Health & Social Care sector, where she assisted with national government programme delivery and improvement.  She held a voluntary position in which she evaluated the social impact of several community projects aiding low income families.

In Kam’s spare time she loves to dance and take photos of everything! A fun fact about Kam; she played for her University Muggle Quidditch team – go Brizzlepuffs!


Fancy a new challenge?

If you like what you see here, then why not apply for a position with Farsight?

Our current vacancies and the things we’re looking for are set out on the Join Us page.

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